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A descriptive account of the investor relations profession : a national study
Laskin, Alexander V. - In: Journal of business communication : JBC 46 (2009) 2, pp. 208-233
Persistent link: https://www.econbiz.de/10003820242
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Small talk, rapport, and international communicative competence : lessons to learn from BELF
Pullin, Patricia - In: Journal of business communication : JBC 47 (2010) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10008666396
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Do their words really matter? : thematic analysis of US and Latin American CEO letters
Conaway, Roger N.; Wardrope, William J. - In: Journal of business communication : JBC 47 (2010) 2, pp. 141-168
Persistent link: https://www.econbiz.de/10003970378
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.; Wood, Stacy L.; Smarandescu, Laura - In: Journal of advertising research 47 (2007) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
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Word of mouth and the viewing of television programs
Romaniuk, Jenni - In: Journal of advertising research 47 (2007) 4, pp. 462-471
Persistent link: https://www.econbiz.de/10003614104