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BOOK REVIEWS - THE MILLIONAIRE NEXT DOOR: THE SURPRISING SECRETS OF AMERICA'S WEALTHY
Stanley, Thomas J.; Danko, William D.; DeVaney, Sharon A. - In: Journal of consumer affairs : official publication of … 34 (2000) 1, pp. 147-148
Persistent link: https://www.econbiz.de/10006187956
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Research frontiers on older consumers' vulnerability
Moschis, George P.; Mosteller, Jill; Choong, Kwai Fatt - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10009531730
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A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
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Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives
Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 113-138
Persistent link: https://www.econbiz.de/10007373694
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Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives
Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 113-138
Persistent link: https://www.econbiz.de/10007373847
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Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
Moschis, George P.; Mathur, Anll - In: Journal of advertising research 46 (2006) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10007390431
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Research Frontiers on Older Consumers' Vulnerability
MOSCHIS, GEORGE P.; MOSTELLER, JILL; FATT, CHOONG KWAI - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 467-492
Persistent link: https://www.econbiz.de/10009287976
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How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil; Moschis, George P. - In: Journal of advertising research 62 (2022) 2, pp. 177-195
Persistent link: https://www.econbiz.de/10013325506