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Marktforschung
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Baumgarth, Carsten
3
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2
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Springer Fachmedien Wiesbaden
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Technische Universität Hamburg
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ICORIA <16., 2017, Gent>
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Journal of advertising research
Journal of retailing and consumer services
Research
SpringerLink / Bücher
227
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
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Qualitative market research : an international journal
73
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49
Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
44
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42
Journal of marketing management : MM
42
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38
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36
Journal of consumer behaviour : an international research review
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
27
Premier reference source
25
SAGE library in marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Legends in marketing
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Market research handbook
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Always learning
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Conjoint measurement : methods and applications
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
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Edition Wissenschaft Apprimus
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Foundations and trends in marketing : FTMKT
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Management for Professionals
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ECONIS (ZBW)
83
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1
The cultural influence on mass customization
Wabia, Carolin
-
2020
Persistent link: https://www.econbiz.de/10012234738
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2
Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments
Winters, Amelie
-
2021
Persistent link: https://www.econbiz.de/10012545724
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3
Humanoid service robots : customer expectations and customer responses
Merkle, Moritz
-
2021
Persistent link: https://www.econbiz.de/10012518172
Saved in:
4
Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms
Wagner, Katja
-
2021
Persistent link: https://www.econbiz.de/10012588322
Saved in:
5
Impacts of customer relationship management on development of corporations
Moser, Martin A.
-
2021
Persistent link: https://www.econbiz.de/10012630779
Saved in:
6
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
7
Which customers pay? : predicting value pre and post sales
Beirau, David
-
2020
Persistent link: https://www.econbiz.de/10012107190
Saved in:
8
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
9
Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
(
ed.
);
Moutchnik, Alexander
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011894189
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
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