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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing theory"
~person:"Hamlin, Robert P."
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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"
Marketing
earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
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