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Journal of advertising research
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of business research : JBR
20
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing communications
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
Journal of advertising
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Springer eBook Collection
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
CESifo working papers
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of consumer behaviour
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Journal of customer behaviour
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing management : MM
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Electronic commerce research
3
Electronic commerce research and applications
3
European journal of marketing : EJM
3
Information systems research : ISR
3
International journal of market research
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International journal of technology marketing : IJTMkt
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
16
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1
Die Konvergenz von Gaming und Gambling : eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen
Fiedler, Ingo
;
Ante, Lennart
;
Steinmetz, Fred
-
2018
Persistent link: https://www.econbiz.de/10011875084
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
4
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
5
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
6
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
7
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
8
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
9
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
10
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
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