Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Year of publication: |
2010
|
---|---|
Authors: | Pfeiffer, Markus ; Zinnbauer, Markus |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 42-49
|
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Online-Marketing | Internet marketing | Social Web | Social web |
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