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~isPartOf:"Journal of advertising research"
~person:"Jerath, Kinshuk"
~person:"Stafford, Marla Royne"
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Journal of advertising research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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