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~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Social Web"
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Werbung
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Ford, John B.
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Journal of advertising research
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of business research : JBR
166
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
72
Management science : journal of the Institute for Operations Research and the Management Sciences
68
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
67
European journal of marketing : EJM
62
Journal of retailing and consumer services
58
Psychology & marketing
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
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International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Journal of current issues and research in advertising
47
Journal of marketing research : JMR
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NBER Working Paper
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Journal of marketing
44
SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
40
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
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Journal of global marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Economics letters
29
CESifo working papers
28
Marketing : ZFP ; journal of research and management
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Journal of international consumer marketing
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Applied economics
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ECONIS (ZBW)
216
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1
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
2
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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3
Use and abuse of cultural elements in multicultural advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
4
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
5
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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6
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
7
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
8
Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Saved in:
9
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10003768758
Saved in:
10
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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