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~isPartOf:"Journal of advertising research"
~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"World"
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Journal of advertising research
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Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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Television
: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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2
Do online video platforms cannibalize
television
? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
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