//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Neuroscience"
~subject:"Social Web"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Neuroscience
Social Web
United States
Werbung
240
Advertising
215
Advertising effects
101
Werbewirkung
101
Consumer behaviour
69
Konsumentenverhalten
69
Internet marketing
28
Online-Marketing
28
USA
28
Brand management
21
Markenführung
21
Brand image
15
Markenimage
15
Markenartikel
13
Brand
12
Marketing management
11
Marketingmanagement
11
Social web
11
Creativity
10
Kreativität
10
Target group
9
Zielgruppe
9
Verbraucher
8
Vereinigte Staaten
7
Viral marketing
7
Virales Marketing
7
Computerspiel
6
Consumers
6
Neurowissenschaften
6
Video game
6
Virtual reality
6
Virtuelle Realität
6
advertising
6
Bibliometrics
5
Bibliometrie
5
Digital media
5
Digitale Medien
5
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Campbell, Colin
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Balaban, Delia Cristina
1
Batagelj, Zenel
1
Berthon, Pierre R.
1
Camey, John P.
1
Carter, Robert E.
1
Cases, Anne-Sophie
1
Chen, Johnny
1
Cicchirillo, Vincent
1
Ciceri, Andrea
1
Clark, Kimberly Rose
1
Clement, Jesper
1
Clinton, M. Suzanne
1
Coffey, Amy Jo
1
Cohen, Justin
1
Coleman, Joshua T.
1
Cruthirds, Kevin W.
1
Dahlberg, John
1
DeLorme, Denise E.
1
Deitz, George D.
1
Diehl, Sandra
1
Du, Brian
1
Ebrahim, Ahmed
1
Evans, Nathaniel J.
1
Fay, Brad
1
Franklin, Esther
1
Freling, Traci H.
1
Fulgoni, Gian
1
Gabrielli, Giorgio
1
Garcia-Garcia, Manuel
1
Graham, Jeffrey
1
Greenlee, Timothy B.
1
Grisaffe, Douglas B.
1
Gurel-Atay, Eda
1
Havlena, William
1
Haytko, Diana L.
1
Heumann, Simona
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the review of marketing communications
48
Journal of advertising : official publication of the American Academy of Advertising
37
International journal of advertising : the quarterly review of marketing communications
33
Journal of business research : JBR
31
Working paper / National Bureau of Economic Research, Inc.
27
International journal of internet marketing and advertising : IJIMA
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
15
Psychology & marketing
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of current issues and research in advertising
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
10
Journal of retailing and consumer services
10
Technological forecasting & social change : an international journal
10
Journal of advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of law & economics
9
The journal of media economics
9
Young consumers : insight and ideas for responsible marketers
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
The advertising and consumer culture reader
8
International journal of industrial organization
7
Journal of consumer behaviour
7
Journal of global marketing
7
Journal of historical research in marketing
7
NBER working paper series
7
Services marketing quarterly
7
Cogent business & management
6
Economic inquiry : journal of the Western Economic Association International
6
Health marketing quarterly
6
International journal of electronic commerce : IJEC
6
Journal of consumer behaviour : an international research review
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
Saved in:
2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
4
The new unwired world : an IAB status report on mobile advertising
Laszlo, Joe
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
Saved in:
5
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
Saved in:
6
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
7
Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder
;
Ebrahim, Ahmed
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
Saved in:
8
Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda
;
Xie, Guang-xin
;
Chen, Johnny
;
Kahle, …
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003971422
Saved in:
9
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
10
The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans
Miller, Sylvia A.
;
Clinton, M. Suzanne
;
Camey, John P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003609580
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->