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~isPartOf:"Journal of advertising research"
~subject:"Social Web"
~subject:"USA"
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Journal of advertising research
International journal of advertising : the review of marketing communications
48
Journal of advertising : official publication of the American Academy of Advertising
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of business research : JBR
31
Working paper / National Bureau of Economic Research, Inc.
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Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Psychology & marketing
13
Journal of current issues and research in advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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American journal of agricultural economics
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Journal of current issues and research in advertising : JCIRA
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of law & economics
9
The journal of media economics
9
Young consumers : insight and ideas for responsible marketers
9
Business horizons
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European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising
8
The advertising and consumer culture reader
8
International journal of industrial organization
7
Journal of consumer behaviour
7
Journal of global marketing
7
Journal of historical research in marketing
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NBER working paper series
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Services marketing quarterly
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The journal of business : B
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Cogent business & management
6
Economic inquiry : journal of the Western Economic Association International
6
Health marketing quarterly
6
International journal of electronic commerce : IJEC
6
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
Saved in:
2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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4
The new unwired world : an IAB status report on mobile advertising
Laszlo, Joe
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
Saved in:
5
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
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6
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
7
Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder
;
Ebrahim, Ahmed
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
Saved in:
8
Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda
;
Xie, Guang-xin
;
Chen, Johnny
;
Kahle, …
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003971422
Saved in:
9
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
10
The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans
Miller, Sylvia A.
;
Clinton, M. Suzanne
;
Camey, John P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003609580
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