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Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312

Persistent link: https://www.econbiz.de/10003768714

Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49

Persistent link: https://www.econbiz.de/10003971416

Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435

Persistent link: https://www.econbiz.de/10003614058

Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10010354606

Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247

Persistent link: https://www.econbiz.de/10010383777

Koch, James V. - In: Journal of advertising research 11 (1971) 4, pp. 36-39

Persistent link: https://www.econbiz.de/10002217601

Percy, Larry - In: Journal of advertising research 16 (1976) 5, pp. 11-22

Persistent link: https://www.econbiz.de/10002636445

Lehmann, Donald R. - In: Journal of advertising research 17 (1977) 4, pp. 23-27

Persistent link: https://www.econbiz.de/10002365272

Preston, Ivan L.; Scharbach, Steven E. - In: Journal of advertising research 11 (1971) 3, pp. 19-24

Persistent link: https://www.econbiz.de/10002651191

Achenbaum, Alvin A. - In: Journal of advertising research 12 (1972) 2, pp. 3-13

Persistent link: https://www.econbiz.de/10001819413