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~isPartOf:"Journal of advertising research"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Journal of advertising research
Journal of air transport management
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
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Brand
growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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