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Geschichte der Werbung
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Werbung
240
Advertising
215
Advertising effects
99
Werbewirkung
99
Consumer behaviour
69
Konsumentenverhalten
69
Internet marketing
27
Online-Marketing
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advertising
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Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
Cohen, Justin
3
Merchant, Altaf
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Droulers, Olivier
2
Fay, Brad
2
Haley, Eric John
2
Hanssens, Dominique M.
2
Keller, Ed
2
Kerr, Gayle
2
Kilgour, Mark
2
Lacoste-Badie, Sophie
2
Lehmann, Donald R.
2
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2
Müllensiefen, Daniel Th.
2
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2
Parker, John
2
Pittman, Matthew
2
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2
Reid, Leonard N.
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Journal of advertising research
NBER working paper series
322
Working paper / National Bureau of Economic Research, Inc.
288
NBER Working Paper
223
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
149
Journal of historical research in marketing
118
Discussion paper / Centre for Economic Policy Research
116
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
European journal of operational research : EJOR
75
Journal of marketing
75
The economic history review : a journal of economic and social history
75
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
66
The journal of economic history
66
Business history
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
51
Discussion papers / CEPR
50
Routledge explorations in economic history
50
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ECONIS (ZBW)
242
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1
The ancient history of advertising : insights and implications for practitioners : what today's advertisers and marketers can learn from their predecessors
Beard, Fred K.
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011756328
Saved in:
2
Wanted : a history of advertising
Pollay, Richard W.
- In:
Journal of advertising research
18
(
1978
)
5
,
pp. 63-68
Persistent link: https://www.econbiz.de/10002655914
Saved in:
3
Use and abuse of cultural elements in multicultural advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
4
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
5
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
6
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
7
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
8
Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Saved in:
9
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10003768758
Saved in:
10
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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