//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Management : Informa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
69
Marketing management
47
Marketingmanagement
47
Market research
25
Advertising effects
18
Werbewirkung
18
Vereinigte Staaten
16
USA
13
United States
13
Werbung
13
Advertising
12
Internet marketing
11
Online-Marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Verbraucher
10
Markenartikel
7
Advertising planning
6
Communication
6
Kommunikation
6
Werbeplanung
6
Social Web
5
Social web
5
Advertising media
4
Brand management
4
Großbritannien
4
Markenführung
4
Online-Befragung
4
Sponsoring
4
Sponsorship
4
Target group
4
United Kingdom
4
Web survey
4
Werbeträger
4
Werbungsbetrieb
4
Zielgruppe
4
E-commerce
3
Electronic Commerce
3
Marketing
3
Performance measurement
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
113
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
70
Undetermined
44
Author
All
Assael, Henry
4
Day, George S.
3
Ehrenberg, A. S. C.
3
Angell, Robert J.
2
Fulgoni, Gian
2
Fulgoni, Gian M.
2
Jensen, Jonathan A.
2
Koslow, Scott
2
Lange, Victor
2
Lavrakas, Paul J.
2
Rubinson, Joel
2
Schultz, Don E.
2
Staelin, Richard
2
Thomas, Randall K.
2
Tigert, Douglas J.
2
AlRabiah, Sara
1
Aleksandrovs, Leonids
1
Anderson, Evan E.
1
Anderson, W. T.
1
Angell, Catherine
1
Astous, Alain d'
1
Axelrod, Joel N.
1
Banks, Seymour
1
Bass, Frank M.
1
Bauer, Raymond A.
1
Berenson, Conrad
1
Berent, Paul H.
1
Binet, Les
1
Bither, Stewart W.
1
Blankenship, A. B.
1
Blankenship, Albert Breneman
1
Blankson, Charles
1
Bremer, John
1
Brigham, Nancy
1
Buhalis, Dimitrios
1
Bush, Kristin
1
Buttle, Francis A.
1
Campbell, Colin
1
Cantrell, Jennifer
1
Carlson, Les
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
289
SpringerLink / Bücher
278
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
200
Journal of the Academy of Marketing Science
182
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
The journal of business & industrial marketing
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing communications
109
International journal of market research : JMRS ; the journal of the Market Research Society
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
100
Journal of retailing and consumer services
96
Marketing intelligence & planning
93
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
89
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
55
more ...
less ...
Source
All
ECONIS (ZBW)
114
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
2
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
3
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
4
Activities, interests, and opinions
Wells, William D.
;
Tigert, Douglas J.
- In:
Journal of advertising research
11
(
1971
)
4
,
pp. 27-35
Persistent link: https://www.econbiz.de/10002982021
Saved in:
5
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
6
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
7
The neglected use of data
Ehrenberg, A. S. C.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
Saved in:
8
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
9
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
10
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->