The discovery and use of laws of marketing
A. S. C. Ehrenberg
| Year of publication: |
1969
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|---|---|
| Authors: | Ehrenberg, A. S. C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 2, p. 11-17
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| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | Based on the Nat B. Cohen Memorial Lecture given at the Bernard M. Baruch School of Business and public Administration. City Univ. of New York, 16.11.1967 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002116264