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Dash, Joseph F.; Schiffman, Leon G.; Berenson, Conrad - In: Journal of advertising research 16 (1976) 3, pp. 34-40

Persistent link: https://www.econbiz.de/10002054790

Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40

Persistent link: https://www.econbiz.de/10002061291

Bauer, Raymond A.; Cunningham, Scott M. - In: Journal of advertising research 10 (1970) 2, pp. 3-13

Persistent link: https://www.econbiz.de/10001879809

Perry, Michael - In: Journal of advertising research 9 (1969) 2, pp. 34-39

Persistent link: https://www.econbiz.de/10002633071

Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33

Persistent link: https://www.econbiz.de/10002116245

Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17

Persistent link: https://www.econbiz.de/10002116264

Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24

Persistent link: https://www.econbiz.de/10002209950

Fennell, Geraldine - In: Journal of advertising research 15 (1975) 3, pp. 23-28

Persistent link: https://www.econbiz.de/10002156334

Gross, Edwin J. - In: Journal of advertising research 9 (1969) 3, pp. 49-52

Persistent link: https://www.econbiz.de/10002531854

Newman, Joseph W.; Staelin, Richard - In: Journal of advertising research 13 (1973) 2, pp. 19-29

Persistent link: https://www.econbiz.de/10002567526