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Internet marketing
114
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Advertising effects
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Fulgoni, Gian M.
8
Lipsman, Andrew
6
Fulgoni, Gian
4
Nelson-Field, Karen
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3
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2
Bellman, Steven
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Journal of advertising research
SpringerLink / Bücher
1,436
Europäische Hochschulschriften / 5
448
Journal of business research : JBR
384
Springer eBook Collection
360
Working paper / National Bureau of Economic Research, Inc.
321
Online Information Review
320
NBER working paper series
315
Gabler Edition Wissenschaft
286
Springer eBook Collection / Business and Economics
281
Discussion paper series / IZA
272
Ifo Schnelldienst
246
NBER Working Paper
240
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
Journal of retailing and consumer services
223
International journal of internet marketing and advertising : IJIMA
211
Research
184
ifo Schnelldienst
172
Lehrbuch
169
Discussion paper / Centre for Economic Policy Research
168
IZA Discussion Paper
156
CESifo working papers
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Technological forecasting & social change : an international journal
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
Aslib Proceedings
128
Journal of marketing communications
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
International journal of advertising : the review of marketing communications
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Information systems research : ISR
117
Working paper
114
Journal of internet commerce
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Information economics and policy : IEP
110
International journal of hospitality management
108
Electronic commerce research
98
Discussion paper
92
International journal of electronic marketing and retailing : IJEMR
91
Tourism management : research, policies, practice
91
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ECONIS (ZBW)
131
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131
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1
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
2
Consumer adoption intentions toward the
internet
in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
3
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
4
Why do people choose to multitask with media? : the dimensions of polychronicity as drivers of multiple media use : a user typology
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 251-270
Persistent link: https://www.econbiz.de/10012301358
Saved in:
5
Advertising across platforms : conditions for
multimedia
campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
6
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
7
Insights on mobile advertising, promotion, and research
Ferris, Mark
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
Saved in:
8
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Saved in:
9
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
10
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
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