Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Jasper Snyder, Manuel Garcia-Garcia
| Year of publication: |
December 2016
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|---|---|
| Authors: | Snyder, Jasper ; Garcia-Garcia, Manuel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 352-367
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| Subject: | Werbeträger | Advertising media | Multimedia | Werbewirkung | Advertising effects | Return on Investment | Return on investment | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628613