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Managing Brand Portfolios: How Strategies Have Changed
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 45 (2005) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10006499576
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Managing Brand Portfolios: Why Leaders Do What They Do - Most products now carry two or more brand names. Businesses now have a portfolio of names that they mix and match in differ...
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 39 (1999) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10006519579
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Managing Brand Portfolios: How the Leaders Do It
Laforet, Sylvie; Saunders, John - In: Journal of advertising research 34 (1994) 5, pp. 64-76
Persistent link: https://www.econbiz.de/10006536588