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The new unwired world : an IAB status report on mobile advertising
Laszlo, Joe - In: Journal of advertising research 49 (2009) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
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Insights on mobile advertising, promotion, and research
Ferris, Mark - In: Journal of advertising research 47 (2007) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
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Mobile communications : a study of factors influencing consumer use of m-services
Sullivan Mort, Gillian; Drennan, Judy - In: Journal of advertising research 47 (2007) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003611039
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A. - In: Journal of advertising research 54 (2014) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 3, pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Congruence between positioning and brand advertising
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
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Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734