Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Year of publication: |
September 2017
|
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Authors: | Fulgoni, Gian M. ; Lipsman, Andrew |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 3, p. 245-249
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Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Messung | Measurement |
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