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Journal of advertising research
SpringerLink / Bücher
172
Games and economic behavior
125
Journal of economic theory
84
Corporate communications : an international journal
81
Journal of economic behavior & organization : JEBO
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Research
63
Journal of communication management : an international journal
58
Journal of business research : JBR
55
Publizistik : Vierteljahreshefte für Kommunikationsforschung
54
Management communication quarterly : an international journal
50
Springer eBook Collection
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Public opinion quarterly : journal of the American Association for Public Opinion Research
48
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
39
Rundfunk und Fernsehen : Forum d. Medienwissenschaft u. Medienpraxis
39
NBER working paper series
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Europäische Kulturen in der Wirtschaftskommunikation
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Economics letters
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Discussion paper series / IZA
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Journal of behavioral and experimental economics
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Journal of marketing communications
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Aus Politik und Zeitgeschichte : APuZ
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Discussion paper / Centre for Economic Policy Research
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Experimental economics : a journal of the Economic Science Association
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The American economic review
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Theoretical economics : TE ; an open access journal in economic theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of organizational behavior management
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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1
Attitudes and media exposure
King, Charles W.
;
Summers, John O.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 26-32
Persistent link: https://www.econbiz.de/10002208488
Saved in:
2
An experiment in media research
Andriessens, Jacques E.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 19-24
Persistent link: https://www.econbiz.de/10001833083
Saved in:
3
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
4
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
5
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
6
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
7
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
8
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
9
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
10
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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