Word of mouth : a new advertising discipline
ed.: Joseph T. Plummer
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Plummer, Joseph T. (contributor) |
| Publisher: |
New York, NY : Foundation |
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Kommunikation | Communication | Werbepsychologie | Psychology of advertising |
| Extent: | S. 385 - 544 |
|---|---|
| Series: | Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 15 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003613588