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Marktforschung
69
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25
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4
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Journal of advertising research
Journal of marketing research : JMR
385
Journal of marketing
174
Overseas business reports : OBR
160
Revista BCV
133
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
122
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Europäische Hochschulschriften / 5
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Cuadernos de información económica
50
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Observatorio de la Economía Latinoamericana
42
Temas de coyuntura : publicación del Instituto de Investigaciones Económicas y Sociales, Facultad de Ciencias Económicas y Sociales, Universidad Católica Andrés Bello
42
International journal of market research
41
Harvard business review : HBR
38
Revista de economía latinoamericana : publ. bajo los auspicios del Banco Central de Venezuela
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Cuadernos del CENDES
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Nueva economía
31
The journal of business : B
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ECONIS (ZBW)
69
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1
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
2
Activities, interests, and opinions
Wells, William D.
;
Tigert, Douglas J.
- In:
Journal of advertising research
11
(
1971
)
4
,
pp. 27-35
Persistent link: https://www.econbiz.de/10002982021
Saved in:
3
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
4
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
5
The neglected use of data
Ehrenberg, A. S. C.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
Saved in:
6
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
7
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
8
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
9
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
10
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
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