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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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Repetitive advertising and the consumer
Ehrenberg, Andrew S. C. - In: Journal of advertising research 14 (1974) 2, pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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Purchasing behavior and personal attributes
Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
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Motivation research revisited
Fennell, Geraldine - In: Journal of advertising research 15 (1975) 3, pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
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Are there laws of consumer behavior?
Shuchman, Abe - In: Journal of advertising research 8 (1968) 1, pp. 19-27
Persistent link: https://www.econbiz.de/10002826845
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Support for a generalized marketing leadership theory
Gross, Edwin J. - In: Journal of advertising research 9 (1969) 3, pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
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Information sources of durable goods
Newman, Joseph W.; Staelin, Richard - In: Journal of advertising research 13 (1973) 2, pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
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Advertising management, consumer behavior, and simulation
Nicosia, Francesco M. - In: Journal of advertising research 8 (1968) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10002576016