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Werbungsbetrieb
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Grass, Robert C.
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Haug, Arne F.
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Myers, James H.
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Wallace, Wallace H.
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Winters, Lewis C.
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Journal of advertising research
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A behavioral pretest of print advertising
Grass, Robert C.
;
Winters, Lewis C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 11-14
Persistent link: https://www.econbiz.de/10002533202
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2
Declarative vs. interrogative advertisement headlines
Myers, James H.
;
Haug, Arne F.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 41-44
Persistent link: https://www.econbiz.de/10002551612
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