Conducting multinational marketing research : problems for U.S.-based companies
Year of publication: |
1974
|
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Authors: | Haug, Arne F. ; Winters, Lewis C. |
Published in: |
Management of the multinationals : policies, operations, and research. - New York : The Free Press, ISBN 0-02-928410-4. - 1974, p. 419-424
|
Subject: | Marktforschung | Unternehmung internationale | Vereinigte Staaten |
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