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Internet marketing
119
Online-Marketing
119
Advertising effects
77
Werbewirkung
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Marketing management
47
Marketingmanagement
47
Consumer behaviour
39
Konsumentenverhalten
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Fulgoni, Gian M.
6
Cohen, Justin
3
Fulgoni, Gian
3
Koslow, Scott
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Sharp, Byron
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Appiah, Osei
2
Bellman, Steven
2
Brettel, Malte
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Campbell, Colin
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Edelman, Benjamin
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Koehler, Jim
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LaPointe, Pat
2
Lala, Vishal
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Ozuem, Wilson
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Pashupati, Kartik
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Reid, Leonard N.
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Riebe, Erica
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Romaniuk, Jenni
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Schultz, Don E.
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Singh, Nitish
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Snyder, Jasper
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Srinivasan, Shuba
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Wind, Yoram
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Journal of advertising research
Journal of business research : JBR
633
SpringerLink / Bücher
351
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
263
International journal of internet marketing and advertising : IJIMA
224
Journal of strategic marketing
223
Journal of marketing communications
215
Discussion paper series / IZA
196
Management science : journal of the Institute for Operations Research and the Management Sciences
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
Journal of marketing management : MM
164
European journal of marketing : EJM
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Springer eBook Collection
156
European journal of operational research : EJOR
152
Journal of marketing
152
NBER working paper series
150
Journal of economic theory
143
Journal of the Academy of Marketing Science
140
Europäische Hochschulschriften / 5
139
Marketing intelligence & planning
136
International journal of advertising : the review of marketing communications
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Discussion paper / Tinbergen Institute
127
CESifo working papers
120
The journal of business & industrial marketing
120
International journal of hospitality management
118
Discussion paper / Centre for Economic Policy Research
109
NBER Working Paper
108
Tourism management : research, policies, practice
108
Working paper / National Bureau of Economic Research, Inc.
106
International journal of technology marketing : IJTMkt
104
Business horizons
101
International journal of electronic marketing and retailing : IJEMR
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
International economic review
100
Economics letters
98
Information systems research : ISR
97
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ECONIS (ZBW)
165
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1
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165
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1
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
2
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
3
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
4
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
5
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
6
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
7
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
8
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
9
Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Kostyk, Alena
;
Sheng, Jie
;
Murchie, Andrew
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 301-318
Persistent link: https://www.econbiz.de/10015071678
Saved in:
10
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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