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Journal of advertising research
The Canadian journal of economics
897
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
L' Actualité économique : revue trimest.
418
NBER working paper series
397
Canadian tax journal
390
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367
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354
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341
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
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274
Applied economics
246
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211
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211
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
194
Staff working paper / Bank of Canada
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Canadian farm economics
175
Working paper / Bank of Canada
171
Journal of advertising : official publication of the American Academy of Advertising
170
Research paper / Statistics Canada
162
American journal of agricultural economics
158
Journal of marketing communications
147
IZA Discussion Paper
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The Canadian banker : journal of the Canadian Bankers' Association
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The review of economics and statistics
137
Discussion paper / University of British Columbia, Department of Economics
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Bank of Canada review
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Business quarterly
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Analytical Studies Branch research paper series / Statistics Canada : research paper
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122
Current issue review / Library of Parliament, Research Branch
113
Fraser research bulletin
111
Canadian journal of political science : CJPS
110
Canadian review of sociology and anthropology : CRSA
109
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ECONIS (ZBW)
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1
Use and abuse of cultural elements in multicultural advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
3
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
5
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
6
Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Saved in:
7
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10003768758
Saved in:
8
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
9
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
10
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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