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Werbung
240
Advertising
215
Advertising effects
99
Werbewirkung
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Consumer behaviour
69
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69
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Ford, John B.
8
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Ang, Lawrence
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Journal of advertising research
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
218
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of marketing
104
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of promotion management : JPM
82
Kom / Kommission der Europäischen Gemeinschaften
78
Journal of historical research in marketing
75
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
NBER working paper series
71
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
SpringerLink / Bücher
62
NBER Working Paper
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
61
International journal of industrial organization
60
International journal of internet marketing and advertising : IJIMA
60
Working paper / National Bureau of Economic Research, Inc.
59
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
47
World Bank E-Library Archive
47
Journal of current issues and research in advertising
46
Other Financial Accountability Study
45
Marketing : ZFP ; journal of research and management
43
Review of industrial organization : RIO
41
Zeitschrift für Verbraucherpolitik : ZVP
41
American journal of agricultural economics
40
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ECONIS (ZBW)
240
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1
Use and abuse of cultural elements in multicultural advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
3
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
5
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
6
Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Saved in:
7
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10003768758
Saved in:
8
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
9
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
10
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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