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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
136
Journal of marketing research : JMR
104
NBER working paper series
100
The American economic review
88
NBER Working Paper
87
Discussion paper / Centre for Economic Policy Research
75
Journal of marketing
62
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
58
Jahrbuch der Absatz- und Verbrauchsforschung
58
Economics letters
57
The review of economics and statistics
56
Journal of business research : JBR
55
Journal of retailing
54
Journal of political economy
49
Discussion paper
48
Europäische Hochschulschriften / 5
42
The journal of business : B
37
American journal of agricultural economics
35
Applied economics
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of consumer affairs : official publication of the American Council on Consumer Interests
33
SpringerLink / Bücher
32
European economic review : EER
31
Journal of economic theory
29
International journal of consumer studies
28
Working paper
26
Journal of economic psychology : research in economic psychology and behavioral economics
24
Southern economic journal
24
Esomar congress
23
International economic review
23
The quarterly journal of economics
23
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
22
Marketing theory
22
Plánované hospodářstvi : politickoekonomický časopis SPK
21
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
20
Rivista di politica economica
19
Business horizons
18
European journal of marketing : EJM
18
Journal of the Academy of Marketing Science
18
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ECONIS (ZBW)
26
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
2
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
3
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
4
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
5
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
6
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
7
Are there laws of consumer behavior?
Shuchman, Abe
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10002826845
Saved in:
8
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
9
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
10
Advertising management, consumer behavior, and simulation
Nicosia, Francesco M.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
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