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Journal of advertising research
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of advertising : the quarterly review of marketing communications
4
International journal of market research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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European Journal of Marketing
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European journal of marketing : EJM
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Journal of business research : JBR
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Advertising in new formats and media : current research and implications for marketers
1
Brands : interdisciplinary perspectives
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Business and society : a journal of interdiscipl. exploration
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Developmental challenges in marketing research
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European journal of marketing
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Fundamentals of marketing research ; Vol. 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Advertising Research
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Journal of Business Research
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Journal of business ethics : JOBE
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Journal of marketing management : MM
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Journal of public policy & marketing
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Journal of the Association for Consumer Research : JACR
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Post-Print / HAL
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The Routledge companion to consumer behavior
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The nature and scope of marketing research
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Young Consumers
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How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
2
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Heath, Robert
;
Nairn, Agnes
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 269-281
Persistent link: https://www.econbiz.de/10006499584
Saved in:
3
Brand Relationships: Strengthened by Emotion, Weakened by Attention - This article provides empirical evidence that it is not the message in advertising that drives brand relations...
Heath, Robert
;
Brandt, David
;
Nairn, Agnes
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 410-419
Persistent link: https://www.econbiz.de/10007600589
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