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Journal of advertising research
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The nature and scope of marketing research
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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How many advertising exposures per day?
Britt, Steuart Henderson
;
Adams, Stephen C.
;
Miller, …
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 3-9
Persistent link: https://www.econbiz.de/10001945560
Saved in:
2
The 1960s - Are So-called Successful Advertising Campaigns Really Successful? - June 1969, Volume 9, No. 2, pages 3-9 - Britt shows almost none of 40 agencies knew, or could know,...
Britt, Steuart Henderson
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 25-31
Persistent link: https://www.econbiz.de/10006514307
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