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New Media, New Messages: An Initial Inquiry into Audience Reactions to Advertising on Videocassettes
Lee, Wei-Na; Katz, Helen - In: Journal of advertising research 33 (1993) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10006540311
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Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
La Ferle, Carrie; Lee, Wei-Na - In: Journal of advertising research 45 (2005) 1, pp. 140-154
Persistent link: https://www.econbiz.de/10006499597
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INTERNET - Teens' Use of Traditional Media and the Internet - Teens' adoption of the internet is unquestionable; however, the reasons behind its use are unclear. Advertisers need t...
Ferle, Carrie La; Edwards, Steven M.; Lee, Wei-Na - In: Journal of advertising research 40 (2000) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10006515899