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Journal of advertising : official publication of the American Academy of Advertising
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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"THE WEB" - Developing a Scale to Measure the Interactivity of Websites - How interactive is your website? This research developed a scale measuring the interactivity of websites i...
Liu, Yuping
- In:
Journal of advertising research
43
(
2003
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10006505782
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