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Werbung
240
Advertising
215
Advertising effects
99
Werbewirkung
99
Consumer behaviour
69
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69
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27
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Journal of advertising research
NBER working paper series
535
Finance research letters
442
Working paper / National Bureau of Economic Research, Inc.
425
Journal of banking & finance
416
NBER Working Paper
346
Journal of financial economics
326
International review of financial analysis
316
Pacific-Basin finance journal
277
The review of financial studies
265
Management science : journal of the Institute for Operations Research and the Management Sciences
256
Discussion paper / Centre for Economic Policy Research
226
The journal of finance : the journal of the American Finance Association
225
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
213
Journal of financial and quantitative analysis : JFQA
211
SpringerLink / Bücher
198
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
197
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
International review of economics & finance : IREF
178
Research in international business and finance
178
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of economic behavior & organization : JEBO
169
Applied economics
166
Journal of empirical finance
161
Journal of marketing communications
152
Applied economics letters
151
Discussion papers / CEPR
147
European Journal of Marketing
142
Working paper / Centre for Financial Research
139
The North American journal of economics and finance : a journal of financial economics studies
137
Journal of Consumer Marketing
136
Review of finance : journal of the European Finance Association
132
The European journal of finance
132
Economics letters
130
Review of quantitative finance and accounting
130
The journal of asset management
124
Managerial finance
112
CESifo working papers
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ECONIS (ZBW)
241
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1
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241
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1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
4
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
5
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
6
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Saved in:
7
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
8
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
9
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
10
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
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