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The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Saved in:
2
The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability: An Analysis of Interpersonal and Non-Interpersonal Factors
Vázquez-Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10010105389
Saved in:
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