The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability: An Analysis of Interpersonal and Non-Interpersonal Factors
| Year of publication: |
2013
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|---|---|
| Authors: | Vázquez-Casielles, Rodolfo ; Suárez-Álvarez, Leticia ; del Río-Lanza, Ana-Belén |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 1, p. 43-60
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