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Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan - In: Journal of advertising research 57 (2017) 1, pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry; Bellman, Steven; Treleaven-Hassard, Shiree; … - In: Journal of advertising research 53 (2013) 4, pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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The impact of SMS advertising on members of a virtual community
Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
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Insights on mobile advertising, promotion, and research
Ferris, Mark - In: Journal of advertising research 47 (2007) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
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Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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The future of retail is mobile
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 56 (2016) 4, pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
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How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 2, pp. 127-131
Persistent link: https://www.econbiz.de/10011709363