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Editorial: The Fragile Nature...
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Plummer, Joseph T.
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Journal of advertising research
Journal of Advertising Research
3
Journal of marketing
2
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
1
Journal of marketing research : JMR
1
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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ECONIS (ZBW)
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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
Saved in:
2
Variables in advertising execution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610156
Saved in:
3
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
4
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
5
EDITORIAL What Do People Do with Advertising? The Critical Question
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10007378759
Saved in:
6
EDITORIAL - Up Close and Personal: The Value of Ethnography
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 245
Persistent link: https://www.econbiz.de/10007390441
Saved in:
7
Editorial: The Fragile Nature of Corporate Reputation
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 289
Persistent link: https://www.econbiz.de/10006499581
Saved in:
8
Editorial: Why Look into Media Planning?
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006499611
Saved in:
9
Editorial: To Our Readers and Supporters from the New Editor
Plummer, Joseph T.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 223-224
Persistent link: https://www.econbiz.de/10006503571
Saved in:
10
The 1980s - How Personality Makes a Difference - December 1984-January 1985, Volume 24, No. 6, pages 27-31 - Plummer shows that it is brand personality that makes a difference, i.e...
Plummer, Joseph T.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 79-84
Persistent link: https://www.econbiz.de/10006514300
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