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Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
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Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns - Recently, Germany lifted a ban on comparative advertising, but some questions remain about whether co...
Schwalger, Manfred; Rennhak, Carsten; Taylor, Charles R.; … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10007730019