Narrow search
Showing 1 - 4 of 4
Cover Image
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Cover Image
China's Advertising and the Export Marketing Learning Curve: The First Decade
Zhou, Nan; Belk, Russell W. - In: Journal of advertising research 33 (1993) 6, pp. 50-66
Persistent link: https://www.econbiz.de/10006540259
Cover Image
The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Yang, Zhilin; Bi, Zili; Zhou, Nan - In: Journal of advertising research 45 (2005) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10006499589
Cover Image
ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong; Frankwick, Gary L; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009815786