Narrow search
Showing 1 - 3 of 3
Cover Image
Attributes of likeable television commercials in Asia
Fam, Kim Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Cover Image
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
Cover Image
Radical Brand Evolution: A Case-Based Framework
Merrilees, Bill - In: Journal of advertising research 45 (2005) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10006499590