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REPLICATION STUDIES - Does Your Ad Have Too Many Pictures? - Are print ads with many pictures more effective than those with fewer pictures? Not necessarily
Singh, Surendra N.
;
Lessig, V.Parker
;
Kim, Dongwook
; …
- In:
Journal of advertising research
40
(
2000
)
1-2
,
pp. 11-28
Persistent link: https://www.econbiz.de/10006516459
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