Managing motives and design to influence web site revisits
Year of publication: |
2011
|
---|---|
Authors: | Kabadayi, Sertan ; Gupta, Reetika |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 2/3, p. 153-169
|
Subject: | Website | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Motivation | USA | United States |
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