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Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
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Another look at A.I.D.
Staelin, Richard - In: Journal of advertising research 11 (1971) 5, pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
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Advertising Impact Generalizations in a Marketing Mix Context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10008273052
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Information sources of durable goods
Newman, Joseph W.; Staelin, Richard - In: Journal of advertising research 13 (1973) 2, pp. 19-29
Persistent link: https://www.econbiz.de/10002567526