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Journal of advertising research
Asia Pacific Journal of Marketing and Logistics
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Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Islamic marketing : JIMA
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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2
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser select...
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
Saved in:
3
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
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