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Advertising
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Ford, John B.
27
LaTour, Michael S.
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West, Douglas C.
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West, Douglas
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Krishen, Anjala S.
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LaTour, Kathryn A.
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Merchant, Altaf
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Journal of advertising research
Journal of business research : JBR
21
International marketing review
17
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of hospitality management
14
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International Marketing Review
11
Journal of current issues and research in advertising : JCIRA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International Journal of Contemporary Hospitality Management
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of Business Research
7
Journal of strategic marketing
7
Journal of Services Marketing
6
The journal of services marketing
6
International journal of nonprofit and voluntary sector marketing
5
Review of industrial organization : RIO
5
International journal of the economics of business
4
Journal of Consumer Marketing
4
Journal of marketing management : MM
4
Journal of nonprofit & public sector marketing
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Review of Industrial Organization
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of regional science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
American business review
2
Annals of tourism research : ATR ; a social sciences journal
2
Arts marketing : an international journal ; AM
2
Asia Pacific Journal of Marketing and Logistics
2
Business horizons
2
Corporate communications : an international journal
2
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ECONIS (ZBW)
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OLC EcoSci
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1
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
Differing Reactions to Female Role Portrayals in Advertising
Ford, John B.
;
LaTour, Michael S.
- In:
Journal of advertising research
33
(
1993
)
5
,
pp. 43-52
Persistent link: https://www.econbiz.de/10006540269
Saved in:
4
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
5
The 2012 "journal numbers" : answers to common queries
West, Douglas C.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 129-130
Persistent link: https://www.econbiz.de/10009778486
Saved in:
6
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
7
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
8
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
9
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
Saved in:
10
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
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