Narrow search
Showing 1 - 4 of 4
Cover Image
The interactive web : toward a new discipline
Li, Hairong - In: Journal of advertising research 51 (2011), pp. 13-26
Persistent link: https://www.econbiz.de/10009127027
Cover Image
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Cover Image
Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
Cover Image
THE INTERNET - The Interactive Web: Toward a New Discipline
Li, Hairong - In: Journal of advertising research 51 (2011) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10008993736